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STRATEGIC ROADMAPS

A strategic roadmap is a high-level plan that communicates your product or project vision, goals, and timeline to stakeholders. It is a valuable tool for aligning teams, prioritising work, and making informed decisions.

At WG Media, we understand that every marketing and consulting project is unique. That's why we create bespoke Gantt charts for each of our clients. We take the time to understand your specific needs and goals, and then we develop a customised plan to help you achieve them.

To go from having ideas to making them happen, we can engage in seven different types of activities to guarantee your success 

Seven activity types

WHY STRATEGIC ROADMAPS

CLARITY & FOCUS

Our Gantt charts provide a clear and concise overview of your project plans. This helps to focus and align your team around common goals.

COMMUNICATION

Our Gantt charts can be used to communicate your project plans to stakeholders, including internal teams, clients and partners. This helps to build trust and support, and ensure that everyone is on the same page.

PRIORITISATION

Our Gantt charts help you to prioritise your work and focus on the most important initiatives. This can save you time and resources, and help you to achieve your goals more quickly.

DECISION MAKING

Our Gantt charts help you to make informed decisions about your marketing and consulting projects. By visualising your plans and understanding the dependencies between different tasks, you can identify and mitigate potential risks.

DIGITAL TRANSFORMATION ROADMAPS

Digital transformation is a journey, not a destination, that requires a clear vision, a well-defined strategy, and a commitment to continuous innovation. We have developed a 4 phase roadmap example for how we initiate digital transformation in businesses.

Phase 1: Assess your current state

  • Define your digital vision and goals: What do you want to achieve through digital transformation? What are your desired outcomes?

  • Identify your key stakeholders: Who will be impacted by digital transformation? Who needs to be involved in the process

Phase 2: Develop your digital strategy

  • Analyse your target market and competitive landscape: What are the digital trends in your industry? What are your competitors doing?

  • Develop a digital value proposition: How will your digital transformation efforts benefit your customers and stakeholders?

  • Identify the key technologies and capabilities you need: What technologies and capabilities will you need to achieve your digital vision and goals?

Phase 3: Implement your digital strategy

  • Create a digital roadmap: This will outline the specific steps and milestones involved in your digital transformation journey.

  • Implement digital solutions: This may involve developing new products and services, implementing new technologies and utilising paid advertising.

Phase 4: Manage and measure your progress

  • Monitor and measure your progress: It is important to track your progress against your digital roadmap and make adjustments as needed.

  • Manage change: Digital transformation can be a disruptive process, so it is important to manage change effectively. This involves communicating with stakeholders, providing training, and supporting your team through the transition.

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