DATA ANALYTICS
Measure and manage marketing effectiveness with next-level data science and analytics.
MAXIMISING ROI WITH DATA
Better decisions
Track performance & make smarter choices
Improved campaigns
Optimise campaigns and boost ROI
Increased ROI
Personalise experiences & grow your business
Our decisions are based on data. We track channel performance and improve marketing campaigns to drive growth and ROI. We analyse past performance to guide advertising and business decisions. We also optimise the customer journey and shopping experience to increase conversions and overall ROI.
BREAKDOWN
DATA ANALYTICS
PERFORMANCE BENCHMARKING
We partner with you to develop and execute a data-driven strategy to achieve your business goals and navigate growth.
ANALYTICS & INSIGHTS
We provide analytics and insights into your target audience, including demographics, to help you develop and execute effective marketing campaigns.
COMPETITOR ANALYSIS
We create strategies using competitive analysis, consumer perceptions, category/product evaluations and emerging trends to help your brand grow and be profitable.
REPORTING
IMPRESSIONS
The number of times your content has been displayed.
REACH
The number of people who have seen your content.
ENGAGEMENT
The number of people who have interacted with your content, such as by liking, commenting, or sharing it.
CTR
The percentage of people who clicked on your content after seeing it.
CPC/CPA
The average amount of money you spent on each click or acquisition.
LEADS
Anyone who has interacted with your brand or could become a customer.
We understand the importance of data-driven marketing. That's why we provide comprehensive social media reporting to all of our clients. We track and analyse all of your social media activity, both paid and non-paid, to give you a clear understanding of what's working and what's not.
Our social media reports may include the following key metrics:
We also analyse your social media demographics, such as age, gender and location, so that you can better understand your target audience.
We share all of our reports with our clients and discuss them in detail at our consultation meetings. This way, we can work together to develop and implement strategies that will help you achieve your social media goals.
