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PAID SOCIAL MEDIA

Harness the power of social media advertising to generate broad awareness, drive growth and deliver ROI.

WHY PAID SOCIAL MEDIA?

Increased Reach

Gain more visibility than your competition

Brand Awareness

Make your presence known

Community Growth

Build a base of return customers

Paid social media enables your business to effectively reach and engage with individuals who are interested in your brand, product or service. By utilising the vast user data available on social media platforms, you can precisely target specific groups, locations, and demographics, making it a valuable tool for any business.

ENGAGE CONSUMERS AT EVERY TOUCHPOINT

To build and keep a strong emotional bond with your customers, it's crucial to maintain a consistent brand experience at every stage of their journey, from their first interaction with your brand to the delivery of their purchase.

 

Engaging content and strategic activities that are designed to drive conversion are essential for achieving this goal.

5 stage funnel diagram

Planning & Research

1

Creative Design

2

We analyse your past ad account performance and sales data to construct the optimal campaign structure for your business.

Our creative team produces visually stunning content to lower your cost per acquisition on paid social.

Optimisation & Testing

3

​We don't rely on set-and-forget campaigns. Our team consistently works on your ad account, experimenting with video creatives, copywriting, and targeting to optimise performance.

Computer with Graph

STRATEGIC SOCIAL REACH

When it comes to social media, we make sure that your content reaches the appropirate audience at the opportune moment. Having exceptional content is important, but it loses purpose if nobody sees it.

WG MEDIA is an agency that offers paid and organic services to ensure that your content is visible to the people who truly connect with it.

Our strategies are crafted based on data-driven reports, revealing where and how your content is most consumed. This allows us to deliver the optimised results you desire.

DYNAMIC SOCIAL SOLUTIONS

With meticulous planning and data-driven strategies, we surpass traditional media agencies. Our bespoke approach ensures optimal brand positioning and maximum social awareness. Led by our expert team, we create comprehensive and authentic strategies tailored to your business goals.

Travel Apps
Tote Bags

ATTENTION MASTERY

At our core, we grasp the significance of attention. Our approach is carefully crafted to elicit the desired response - sparking conversations and inspiring action. Allow us to position your brand at the pinnacle of culture, trends and peoples attention, ensuring your relevance in today's ever-evolving world.

BREAKDOWN

PAID SOCIAL COVERED

INSIGHTS LED

Using insights, we target the right people, on the right platforms, on the right devices, and communicate with them in their own words.

SEAMLESS SHOPPING

Social shopping is booming, so we optimise paid social campaigns for both discovery and conversion, as the lines between online and offline shopping blur.

SMARTER TARGETING

We find out who your customers are and create similar audiences to retarget, which leads to high returns.

AGILE CAMPAIGNS

Social media is constantly changing, trends fluctuate, and audiences evolve. To keep paid social campaigns fresh and engaging, we regularly test and optimise them.

DATA-DRIVEN OPTIMISATION

By leveraging data, we can identify and implement granular changes to your campaigns that maximise performance across a variety of key metrics.

BRAND POSITIONING

We develop and execute a brand positioning strategy that will resonate with your target audience and differentiate you from your competitors.

PAID SOCIAL MEDIA IS OUR EXPERTISE

Facebook Advertising

With Facebook's highly targeted social media advertising solution, you can effectively showcase your business to over 2.9 billion monthly active users. Since its inception in 2004, Facebook has completely transformed the advertising landscape, enabling brands to connect with their desired audiences like never before.

 

As an agency specialising in custom Facebook advertising services, we can assist you in turning brand awareness into tangible outcomes. Our tailored campaigns cater to your brand's unique requirements and cover every stage of the sales funnel.

Instagram Advertising

While Instagram may be the younger sibling of Facebook, it has quickly emerged as the shining star that captivates people's attention. With over one billion users, Instagram's growth has been nothing short of remarkable, considering it had only 33 million users in 2013.
 
This platform offers a compelling stage for businesses to engage in captivating visual storytelling, leveraging its unique nature. Many businesses have witnessed higher returns on investment (ROI) by incorporating Instagram ads into their marketing campaigns.
 
With the new Meta structure, you can seamlessly synchronise Facebook ads, maximising the impact of your advertising efforts. By combining these two platforms, our clients experience enhanced reach and improved outcomes.

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